As mobile and internet technologies penetrate deeper and deeper within India the prospects for online advertising will grow tremendously. Over the past few years online advertising spending in India have grown.
Online ad spend in the year 2006 was Rs 210 crores ($52.5 million), this number was expected to go up to Rs 450 crores ($112.5 million). It has been estimated that by the end of year 2009 this number would be Rs. 2,250 crores ($562.5 million). That is a growth of 114% from 2006 to 2007 and 400% growth from 2007 to 2009.
As a result, the Indian ad market place has become very hot. The ad market is also getting mature with lots of new ad agencies and ad netoworks coming up. Here are a few noteworthy:
The biggest online spenders at this time in India are the travel and tourism sites. For example sites like yatra.com.
